Foundations

Marketing has become a crucial factor not only in advertising products or services but also in building long-term relationships and value for…

In today’s business environment, marketing is not merely about advertising products and services but also a complex process requiring deep understanding of…

The process of marketing planning is not just about creating a written document but also a process that brings significant value to…

In the realm of marketing, understanding the customer is paramount. However, the success of marketing strategies also heavily relies on the integration…

Crafting a marketing plan is not only a conventional management tool but also a decisive factor in competitiveness and sustainable competitive advantage…

In today’s competitive business landscape, identifying and focusing on core areas is a pivotal factor determining a company’s success. The core business…

In today’s competitive business environment, developing an effective marketing plan is crucial to maintaining sustainable competitive advantage. A key aspect of the…

Understanding the competition is crucial in a competitive marketing strategy. Analyzing the unique value proposition among competitors helps identify market opportunities and…

In today’s marketing landscape, understanding the true value of a product and evaluating its performance against competitors has become a decisive factor…

In today’s fiercely competitive market environment, applying important theories such as Value Assessment and Brand Perception plays a crucial role in a…