In today’s business environment, marketing is not merely about advertising products and services but also a complex process requiring deep understanding of customers and the competitive landscape. To succeed in marketing, it’s not only necessary to have a clear strategy but also to rely on a deep understanding of the internal and external factors influencing the business.
Quantifying the value of marketing through changes in customer trust provides an important measurement tool to assess the effectiveness of marketing strategies. However, to accomplish this, one must confront challenges such as accurate measurement and determining the factors causing changes in customer trust.
Furthermore, applying theories like SWOT analysis and PESTEL analysis helps to restructure marketing strategies comprehensively by analyzing the internal and external factors influencing the business. However, to apply these theories effectively, one must have keen insight and accurate assessment of the impact of these factors.
Marketing is not just an advertising job but also a complex process requiring deep understanding of customers and the business environment. To succeed, it’s necessary to combine both quantitative values and important theories to build and implement marketing strategies effectively.
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