Crafting a marketing plan is not only a conventional management tool but also a decisive factor in competitiveness and sustainable competitive advantage for businesses. The SWOT analysis, one of the most crucial aspects of a plan, provides a comprehensive view of both internal and external business environments. However, the necessity of continuously updating to reflect market changes is undeniable.
Marketing strategy, as a subsequent step, not only determines how to approach target customers but also helps identify the product’s position in their minds. However, for true effectiveness, this strategy needs to be flexibly adjusted based on market feedback.
Finally, the implementation plan is the decision-making step, determining the time and person responsible for each marketing activity. A notable advantage of this plan is its ability to generate consensus within the organization and help manage time efficiently.
Building and maintaining a marketing plan is the key to success in today’s business environment. By applying SWOT analysis, marketing strategy, and flexible and effective implementation plans, businesses can create sustainable competitive advantages and respond to market dynamics.
Tác giả Hồ Đức Duy. © Sao chép luôn giữ tác quyền
