Big Data Trends in Digital Marketing
In today’s era of information explosion, thousands of bytes of data are generated every day. What significant impacts do these data have on commerce? Digital marketing professionals must understand the true nature of Big Data to formulate effective strategies.
What is Big Data?
Data quality, distinguishing between Big Data and skewed data. Many people confuse these concepts, which can affect outcomes. Big Data can be categorized into structured, unstructured, and semi-structured data, each represented in various forms.
Clear Distinctions Among Big Data Types
Structured data refers to organized and labeled data, akin to a spreadsheet with thousands of labeled columns and millions of rows. Each label has its data format, such as text, numeric, or date. Unstructured data, on the other hand, includes complex content like text in blogs or emails, images, and videos. Data scientists employ Natural Language Processing algorithms to understand the meaning of text segments or images.
Semi-structured data combines both structured and unstructured data. A classic example is Twitter data, where follower counts or tweet numbers represent structured data, while shared content or images are unstructured.
Impact of Data Quality
Apart from structured, unstructured, and semi-structured data, the quality of information is crucial. Four factors influence data quality: volume, velocity, variety, and veracity.
Volume refers to the size of stored data. With cloud computing, handling and processing large data sets securely and cost-effectively is feasible. Velocity denotes the speed of data changes within a specific period, illustrated by Twitter’s hashtag trends. Variety represents the diversity of structured, unstructured, and semi-structured data in a set. Veracity reflects data reliability.
Big Data continues to evolve rapidly. Understanding structured, unstructured, and semi-structured data types is essential, as each influences the quality of information. Today, leveraging Big Data in commerce is strategic and meaningful.
Author Ho Duc Duy © All rights reserved.
