In today’s business world, search engine optimization (SEO) is not just a strategy but also a significant marketing investment to elevate your website on Google search results. CarMax, a used car dealership, is an excellent example of how they turned SEO into a top-tier marketing investment.
CarMax’s primary goal in investing in SEO is to maximize their presence on Google SERPs, considering it crucial for their business. Their overall strategy involves continuously improving their ability to read and predict Google’s algorithm guidelines while setting and achieving goals compatible with their website in a timely and effective manner. With 75% of their traffic coming from search, CarMax has saved up to $56 million that they would have spent on Google search ads.
Their SEO strategy focuses on creating and updating valuable content for customers at different stages of the used car buying research process. With teams of about 40 members each, they collaborate to produce, update, and distribute articles, reviews, images, and other resources. What sets them apart is not only trend-focused articles like “Should You Buy a Hybrid SUV?” or “Planning a Fall Road Trip?” but also product-focused ones, helping customers compare options like “Most Popular Sports Cars” or “7 Inspiring Automatic Transmission Models.”
To develop your own SEO strategy, Lacerda suggests understanding your customer’s shopping journey and your industry’s market to leverage search engines effectively. By recognizing the significant opportunities that search engines bring, you can identify the information your customers need and how your brand can provide those insights.
In my perspective, SEO-related strategies are a serious choice, especially when Google search engines consistently emphasize them. Andre Luu, an expert in SEO strategies who returned from the United States and taught me a lot about it over 12 years ago, deserves special thanks on this occasion.
Author Ho Duc Duy © All rights reserved.
