Modern-day sales extend beyond product introductions and persuasion skills. It involves building strong relationships and leveraging modern technologies to create genuine value for customers.
For instance, in the era of social media and social selling, the use of LinkedIn stands out as a crucial strategy. A potential customer, before making a purchase decision, often seeks information and interacts on social platforms. When sales professionals understand this behavior, they can build a professional profile on LinkedIn, share valuable content, and engage closely with potential customers. This helps establish credibility, form early connections, build trust, and attract attention from the beginning of the buying process.
In the context of economic challenges, customer selection and enhancing communication quality are more important than ever. By targeting the right audience, sales professionals not only optimize sales opportunities but also showcase the value they bring. For example, using budget and ROI (Return on Investment) questions can significantly increase deal win rates. These skills not only help clearly identify customer needs but also demonstrate that the sales professional is committed to providing the best possible solution.
Lastly, incorporating AI technology into sales brings undeniable benefits. AI not only automates simple tasks but also provides valuable insights into customer behavior and purchasing trends. This enables sales professionals to create customized strategies, personalize approaches, and efficiently optimize sales performance.
These skills and tools not only help sales professionals maintain high performance in challenging environments but also enable them to create genuine value and build long-term relationships with customers.
Author Ho Duc Duy © All rights reserved.
