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In the field of marketing analytics, understanding the depth of Profit from Marketing Investment (ROMI) is crucial. Beginning with a descriptive exploration,…

In the field of marketing, short distribution channels refer to strategies where products move directly from producers to consumers without intermediaries. This…

Brand architecture refers to the structure and relationship between brands within a company’s portfolio. Branded House signifies a unified brand identity across…

In the realm of marketing, understanding distribution channel depth is pivotal. This concept refers to the level of intermediaries involved in getting…

The term Value Proposition refers to the unique set of benefits that a company promises to deliver to its customers, distinct from…

In the field of marketing, a business catalog plays a crucial role in shaping and promoting the business strategy of companies. According…

The Feature Benefit Laddering Tool is a method in marketing that helps to analyze the benefits of a product based on its…

The Five Box positioning tool has become an indispensable part of modern marketing strategies. In fact, according to Smith’s (2019) study, 85%…

Benchmarking, a crucial method in Marketing strategy, serves as a key to understanding a business’s position compared to competitors. The quantitative approach…

Value Proposition Strategy (VPS) is a prominent concept in marketing. This theory revolves around the essence of the value that a product…