Foundations

Brand management is not merely a simple task but also a crucial factor in establishing a strong relationship with customers and creating…

Choosing business categories is not merely about naming. It requires deep understanding of the market and customers, coupled with accurately grasping opportunities…

In the fiercely competitive world of brands, understanding and leveraging core advantages are crucial factors in building a successful brand. Let’s delve…

In the field of marketing, identifying and managing customer relationships play crucial roles in an organization’s success. This essay explores the multifaceted…

Customer loyalty stands as one of the most widely discussed topics in marketing, with extensive literature and research dedicated to its exploration.…

Market segmentation strategy is an essential part of effective marketing strategy. Segmenting customers based on factors such as demographics, geography, behavior, and…

In the context of modern business, applying Targeting and Positioning principles has become a crucial determinant in expanding market reach and boosting…

In today’s dynamic business environment, the importance of building a strong value proposition and defining product positioning cannot be overstated. These elements…

Creating and marketing products and services effectively are vital to a business’s success. The most effective way to ensure that your products…

Pricing a product is not merely based on production costs but also considers the level of value the product brings to customers.…